The Cologuard POOPets
Cologuard asked us to pitch them the wackiest, most viral idea we could think of to encourage people to use a Cologuard test before getting a potentially unnecessary colonoscopy. Who better to give out the advice than those who know exactly how much it sucks to get something shoved up their ass – puppets.
This insane idea won us the new business.
Credits
Company: The Escape Pod
Copywriter: RJ Dralle
Art Director: Hannah Cohen