The Cologuard POOPets
Cologuard asked us to pitch them the wackiest, most viral idea we could think of to encourage people to use a Cologuard test before getting a possibly unnecessary colonoscopy. Who better to do that than those who know exactly how unpleasant it is to get something shoved up their butts – puppets.
This insane idea is what won us the business.
Credits
Company: The Escape Pod
Copywriter: RJ Dralle
Art Director: Hannah Cohen